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February 2010
26 February 2010
The Publicity Paradox
"After four book releases at two different publishers (a status I would call not-quite-new-to-this-business yet far from a seasoned veteran), one of the issues that still vexes me the most is book publicity. What works? How much should I do myself, or pay to have done? How much should I rely on outside help and, if so, what kind?"
26 February 2010
Do You Really Need an Editor at a Publishing House?
"I recently had a conversation with someone I think should know better; a respected published writer. We are all in a heated conversation about digital and electronic books and the subject of the writer going electronic directly with his or her book came up, bypassing the editorial process in a traditional publishing setting. The writer said: "Why not? There is no editing anymore." Not only is that not true, but it certainly didn't understand the complex role of the editor in a publishing house."
20 February 2010
Audience Development: Critical to Every Writer’s Future
"Mediocre writers with sales & marketing savvy are more likely to succeed in commercial publishing than talented writers without sales & marketing skill."
20 February 2010
Copyright staff get more than they give to authors and artists
"THE body established to pay authors for the use of their copyright last year spent more on its own staff -- including more than $350,000 for a chief executive -- than it paid authors and artists directly.
The Copyright Agency Limited was formed in 1989 to raise money from institutions using copyrighted works, such as newspaper articles, photographs and book excerpts, to reward the creators of these works.
But the collection agency last year paid $9.4 million in salaries, compared with a $9.1m direct allocation for authors and artists."
11 February 2010
iPad iWash
"Having been selling books to bookshops for more than 30 years, I was worried that I would soon be out of a job. And so I conducted a survey of my customers and can confidently report that most of the shops I call on today are selling no more ebooks than they sold ten years ago. I have to admit that I work in the north of England, parts of which are still awaiting for electricity to arrive."
11 February 2010
As I start to write my latest book, I fear for the future of publishing
Henry Porter: "To begin to write a book these days seems more than the average folly. Publishing appears to have been hit by a storm similar to the one that tore through the music industry a few years ago and is now causing unprecedented pain in newspapers We are told that fewer people are reading, that book sales are down, that the supermarkets which sell one in five copies of all books care more about their cucumber sales, that the book is shortly to be replaced by the ebook and electronic readers sold by, among others, Amazon, which seems bent on reducing publishers to an archipelago of editorial sweatshops and the writer to the little guy stitching trainers in an airless room."